The store & mikemurilloracing.net · what we found

The man is famous.
The store is anonymous.

Everything below is checkable in ninety seconds from a phone. It is not a list of failures — a sixteen-time champion with a quarter of a million followers and parts nobody else can sell is the strongest position a merch store could start from. The store just does not look like it belongs to him.

The ledger

• The addressThe store lives at eat-race-die-productions.myshopify.com — Shopify’s free address, no domain of its own.Every link from the page, the TikTok and the race-shop site sends a fan to a URL that says “myshopify” instead of “Mike Murillo”. mikemurilloracing.net already exists and could carry it.Identity
• Three namesThe store header says Mike Murillo Racing. Half the products are filed under vendor Eat Race Die Productions. The race-shop site calls itself Murillo Motorsports II.All three are real. A fan should not have to know that. The concept keeps one name on the door and the others as what they are: a brand line and the shop.Identity
• ThemeDebut — Shopify’s 2017 default, retired in 2022. Home / Catalog / Search and one collection.Fine for a start; it is why the store cannot tell a relic from a t-shirt.Platform
• FooterStill reads Shopify’s placeholder: Share store details, promotions, or brand content with your customers.Polish
• Refund policyThe stock 7-day template, with the perishable goods such as food, flowers, newspapers line left in.Polish
• The front pageEleven of fifty-three titles start with CLEARANCE or SALE, and they sit with everything else. Eighty-one of a hundred and sixty variants are in stock.Clearance leading the page tells a fan the line is over. The concept puts the current designs in a lane of their own and the last-of-the-run on a rail at the bottom.Merch
• The relicsThe intake from Norwalk, the burned dash, the charred coils, eleven signed rod-and-piston sets marked 5000 HP in Sharpie. Listed as plain products, one line each, between the koozies.No other driver sells the part that came off the car with the date and the opponent on it. That is the store’s own idea; the concept builds the whole site around it.Strength
• PhotosPhone shots on whatever was behind the part; several uploaded as HEIC. Shopify converts them, so they render, but nothing sits on the same background twice.The Snap link in the admin fixes the future ones from the phone. The tape-tag photos of the rods are actually the best thing on the store — keep shooting them that way.Photos
• Currency pickerThe theme offers 130 currencies on a store that ships from San Antonio.Noise
• The channel269K on the Facebook page, 35.6K on YouTube, 23.9K on TikTok, nearly 500 videos. The store shows none of it, links none of it.This is the asset. The concept puts the latest video on each platform under the shirts, pulled in on its own.Reach
• mikemurilloracing.netBuilt on the IM Creator page builder. Schedule reads COMING SOON. LaFawnduh reads COMING SOON. A GIVE IT A TRY — FREE PERSONAL TRAINING SESSION template form sits at the bottom of every page, a Lorem-ipsum block sits on one, and the copyright says 2024.The concept does not replace that site. It borrows what is real on it — the rate sheet, the sponsors, the about page, the car — and leaves the rest to a later conversation.Content
• The rate sheetBaseline $175, rental $200 first hour, half day $600, full day $900, tunes from $600 / $700, retunes $150 an hour — dated 3/1/24, as one block of text with a phone number under it.Every session is a card with a booking button in the concept. The booking arrives with the car written in.Services
• SponsorsTwenty-seven logos on the race-shop site. None linked, none on the store.Reach
• Instagram@mike_murillo_racing is linked from the race-shop site and nowhere on the store.Reach
• The recordSixteen titles, NPK Season 2, Texas Jam Racing, Murillo Motorsports, twenty-seven years of tuning — all on his about page, none of it on the store.Strength

What the concept does about it

If you said yes

1. 1

   Pick the address

   mikemurilloracing.net/store, or eatracedie.com. The myshopify link keeps working and forwards, so nothing already posted breaks.

2. 2

   Move the store

   The fifty-three products come across with photos, sizes and prices. Cards run through Square.

3. 3

   Wire the channel

   YouTube and TikTok pull onto the site on their own. Nothing to post twice.

4. 4

   Hand over the phone link

   Whoever pulls the next part photographs it with the tape on, taps once, and it is on the site.

Built by RedCyfer, Jonesboro, Arkansas. Everything on this page was read from the public store, the public race-shop site and the public social pages on 8 September 2026. No credentials, no guesses.